Why are we doing all this?

 In Blog

I was asked this the other day. Why are we doing all this? Why are we filming so much? Why are we producing so much content? What’s even more interesting was WHO asked me. More on that in a bit.

So why are we doing it? The short answer is transparency. The long answer is two-fold, and the first part starts with me. I suffer from anxiety that manifests in strange ways. My whole life I tried to avoid situations where I didn’t have control. I would intentionally avoid outings or situations where I wasn’t completely aware of my surroundings. As I’ve gotten older, I’ve learned to “control” that anxiousness a bit. Ironically, one of the best things I’ve ever done was completely out of my comfort zone and beyond my control in the beginning. And because of that, my life has completely changed.

That’s the idea here too. The more we film, and the more nurses I talk to, the stronger the message. Stepping out of your comfort zone is difficult, but at the same time it’s empowering. The hardest part is taking that first step. Nothing about travel nursing, or nursing in general, is easy. But the more you hear others in your profession doing it, the easier it might be for you to do it. Who knows, it might be the best thing you’ve ever done in your life too! If I can step out of my comfort zone, you can too.

So who asked me? You’d be surprised to know it came from within our industry. That’s the second part of the explanation. On the most basic of levels, we are consuming information differently now. The device in your hand right now is the primary way we communicate. It’s also the way information comes to us. My goal with all this is to make Atlas a household name, at least in our industry. The more you know about us the better. For too long our industry has been mired in an us vs. them mentality, perpetuated by how business was done in the past. That time is up. The internet, and more specifically social media, has given us a clear picture of the world we live in. There are a ton of good resources out there. Use them to your advantage.

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