Living the Atlas Life

What does it mean to “Live the Atlas Life”? In the weeks building up to Nurses Week 2018, we’ll explore what we believe it means. Over the past six years, we’ve been amazingly blessed to meet [...]


The common denominator of failure is excuses. – Jon Taffer One of my favorite shows on TV over the past few years has been Bar Rescue on Spike (now called the Paramount Network). I watched it not [...]

Us vs Them

When does this Us vs Them stuff finally end? I get it, it might have been like that at one time. Even now there are people in the industry that profit from keeping agencies on one side and nurses [...]


Merriam-Websters Dictionary definition of Karma: noun. the force generated by a person’s actions held in Hinduism and Buddhism to perpetuate transmigration and in its ethical consequences [...]

What We Do Is Who We Are

What we do is who we are. I can’t take credit for that phrase, it came directly from Atlas Recruiter Chris Madrigal. Chris is one of the most genuine people I’ve ever known. He’s also one of the [...]

A Year From Now…

A year from now, you’ll wish you started today. I’ve seen that printed in a number of places, even used it in a short promo video earlier this year. With Spring here, that phrase [...]

Brand Loyalty

Why do we shop where we shop? Why do we love the brands we love? Brand loyalty has been around for a long time, but now we are seeing immediate effects and how quickly the court of public opinion [...]


For the past few years we’ve watched our industry grow at breakneck speed. It’s been a great time on both sides of the equation. But how long can this last…and what happens when it [...]

Brick and Mortar

February 27, 2012. Six years ago today. Six years ago, the Atlas office opened for it’s very first day. There was a small group of us working remote for about a month prior, but this was [...]


A few days ago, Steve reminded me about story of The Lorax by Dr Seuss. Having four daughters, he’s read this book many times. This time was different though. As he was reading it to his [...]

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